Botify's New Releases Propel Brands to Cultivate AI Visibility and Measure What Matters

When you’re tasked with navigating search visibility, you’re no stranger to change. Yet the current pace of transformation across the search landscape is unlike anything the industry has seen before. Seemingly overnight, traditional search metrics like impressions, clicks, and rankings no longer hold the same weight. 

AI search has no clear “page one.” Instead, it offers dynamic, conversational responses that can elevate or exclude brands in ways traditional tools can’t measure. That means the idea of “ranking” doesn’t apply; brands are left to guess how they show up in AI search results, how their competitors show up, and how to realistically measure their impact in this new ecosystem. 

The fact of the matter is that you can’t improve what you can’t measure. That’s why Botify’s latest product update introduces a new generation of features designed to help brands measure, understand, and improve their visibility across AI-powered search and beyond.

This update introduces a new solution plus major enhancements to Botify Assist, PageWorkers, and reporting capabilities, giving marketing and digital teams the data and intelligence they need to lead in the era of AI-driven discovery.

Introducing AI Visibility: Making AI search measurable

Because AI search requires insight into more than just the raw numbers of where and how often your content is accessed, we’re thrilled to launch the beta of our new solution: AI Visibility. 

AI Visibility, within Botify Analytics, is designed to answer your most pressing questions about where and how your brand appears and where to focus your efforts. It represents a new way to measure your presence across major platforms like Google AI Overviews, ChatGPT, Perplexity, and more. Importantly, it opens the door to a new way of looking at your search presence — rather than tracking static positions (such as rankings), you can begin to understand your place in the customer journey, viewing your brand presence as part of a holistic marketing strategy.

Unlike traditional search tools, Botify’s approach is grounded in your first-party data, providing a comprehensive, full-stack search optimization platform that enables you to measure, analyze, take action, and test all in one unified platform. Botify already makes it simple to ensure AI bots can find and see all of your website content, answering real-time queries for conversations in AI search, and now AI Visibility unlocks another element of control within the evolving search landscape.

AI Visibility will help teams:

• Understand where their brand appears in AI search responses
• Identify gaps and underperforming categories
• Measure sentiment and benchmark against selected competitors
• Cross-reference AI results with Google impressions to highlight missed opportunities

AI Visibility allows you to turn measurement into momentum. Teams can finally track their AI search presence and gain clarity where their brand is winning or losing in the new search landscape. You can then action the insights gleaned from your AI Visibility data using Botify’s automated solutions, streamlining deployment and testing all in one platform.

New in Botify Assist: Making AI search optimization conversational

When Botify Assist launched earlier this year, it redefined how teams interact with their data by turning complex analysis into simple, natural conversations. Our customers saw measurable results almost immediately, with some reporting up to 90% less time spent on search optimization tasks.

With this latest update, Botify Assist is even smarter, more efficient, and more deeply connected to your workflows and data.

Smarter, knowledge-driven solutions

Botify Assist is now your resident Botify expert. Fully integrated with the Botify Knowledge Base, it can answer questions about both your data and the platform itself. Whether you’re troubleshooting, exploring features, asking where to find something, or learning how to automate an optimization, Botify Assist will deliver instant, reliable guidance so that your team can focus on strategy, not searching through help docs.

Seamless collaboration and execution workflows

New Botify Assist collaboration capabilities will make actioning insights even easier. You can now export tables directly from any conversation, see trends and charts instantly, or jump directly from Botify Assist into URL Explorer with a single click. These enhancements will ease collaboration between teams by allowing you to get to the answers you need, bridge communication gaps, and share insights instantly.

With these updates, Botify Assist can become an even more trusted AI co-pilot, helping you do more with less while ensuring every action is rooted in data and best practices.

Leveling up PageWorkers: Automating optimization with precision and impact

For teams striving to move faster, PageWorkers has long been a trusted partner, allowing them to implement optimizations up to 10x faster without waiting on developer queues.

This latest update takes PageWorkers’ already powerful automation to the next level, helping teams automate critical search tasks with greater ease, precision, and impact: 

Scheduling

You can now automate deployments with strategic precision. Schedule optimization deployments (and pauses) to ensure optimizations go live exactly when you need them to. This will be especially useful for brands with planned seasonal promotions or campaigns, like Black Friday.

Required variables

Gain full control over when and where optimizations appear by setting conditions specific to your website. This means those conditions must be present on the page for the optimization to trigger, ensuring an ideal user experience.

Cloning optimizations at scale

You can now efficiently replicate winning strategies across projects, making them even more scalable and further reducing the time spent on repetitive tasks.

Impact measurement

You’re now able to see the impact of PageWorkers optimizations within RealKeywords and CustomReports, creating a direct link between deployed changes and business metrics.

These updates represent a leap forward in automation maturity, as PageWorkers provides a more measurable and scalable way to drive impact. You can automate search optimizations with confidence, connect those actions to real performance metrics, and free up teams to focus on strategy, not execution.

Improving reporting to turn data into stories

Great results deserve great storytelling to prove their impact. Our latest updates to RealKeywords Explorer and CustomReports introduce new reporting enhancements designed to make it even easier to visualize your brand’s progress, in order to better demonstrate impact and communicate the value of your optimizations.

Teams can now compare before-and-after views of performance, bringing optimization stories to life in executive-ready reports. Our new report template in CustomReports makes it simple to illustrate impact to stakeholders. These improvements allow your team to simplify storytelling and measurement to be sure your work is seen and understood.

We’re helping brands ensure visibility — everywhere people search

In moments of transformation, you need a trusted partner. For over a decade, Botify has helped some of the world’s largest and fastest-growing companies navigate every major evolution in search by combining analytics, intelligence, and automation into one AI-powered platform.

As AI reshapes the search landscape, Botify’s newest product updates give every brand the clarity and confidence they need. With new ways to measure visibility, more powerful automation, and smarter insights, we’re redefining what it means to win in search, both today and in the AI-driven future ahead.